Case Study - Chumba Racing (now Chumba Cycles)
This super high-end mountain bike company came to us in need of help designing and developing their products and advertising/marketing collateral in ways that would increase sales, drive web traffic, and increase their brand value and brand footprint.
Outcome: We designed a seat clamp that became their number one selling product of all time. We also designed the frame and graphics for their new bike, the VF2, which became one of their best-selling frames ever; the photos and videos for which became the most seen MTB photo on PinkBike and won both POD and VOD. Additionally, we created the tag line (and logo), “Transcend Geographical Boundaries”, which was later trademarked and remains the company’s slogan today. The new catalogs, website, magazine designs, and advertisements increased brand value and awareness, and the demand generation program we built for them increased web traffic to the core site, as well as all the related advertising units, all of which were highly monetized. Two years later the company was successfully sold for a huge multiple, and now under new ownership, is called Chumba Cycles USA.